The Iconic - New Online Shopping Website

 Have you heard that there is a new online shopping website in town?

I'm sure you have, but if not, it is called THE ICONIC and I apologise to your bank account in advance.

I have copied this direct from the press release, as you know I am quite lazy when it comes to typing:

THE ICONIC, Australia’s newest and most exciting online destination for fashion and

footwear is ready for launch. Bringing you an Australian lens on global trends, THE ICONIC

will offer the best in men’s and women’s global fashion and footwear.

WHAT MAKES THE ICONIC UNIQUE?

Guided by fashion expert and former Project Runway Australia judge Sarah Gale, THE

ICONIC will feature regular trend reports, style tips and everything you need to know to

create the best looks. “I’m so excited to be part of this new venture. It’s wonderful to be able

to showcase the best Australian talent and international labels on this new platform. Online

retailing is definitely the future within this industry,” Sarah said.

THE ICONIC is committed to providing great customer service and enjoyable

shopping experiences. For the first time in Australian online-fashion,

THE ICONIC will offer an unprecedented 3-hour delivery time on all

purchases within the Sydney metropolitan area.

In addition, THE ICONIC has established a Sydney-based call centre

and offers free express shipping on all purchases. THE ICONIC will

also engage customers via its Blog and Social Media, including Tumblr,

Facebook and Twitter.

With contemporary lines from Ellery, Shakuhachi, Three Over One,

Ginger & Smart, as well as your favourite fashion brands

Minty Meets Munt, Ladakh, Senso and more, style addicts

can indulge in the ultimate fashion fix.

THE ICONIC FUTURE

THE ICONIC will continue to expand its brand portfolio,

scouring the globe for the latest international styles and

must-haves, becoming Australia’s leading fashion and

footwear destination.

Find our website at www.theiconic.com.au,

join us on Facebook and follow us on Twitter.

Christmas Party season is rapidly approaching, so these are my picks

Ellery 'Mr Fox' Dress $759

Ladakh 'Nicole' Dress $79.95

May The Lable 'Ramsay' Dress $169 - I would buy this for myself if I was not on a ban!

Therese Rawsthorne 'Strap Accordian' Dress $570

I had to return my Windsor Smith wedges in black, due to a sizing error on my behalf, but this is all okay because The Iconic have them for $84.95 with free shipping!!!

You can buy the wedges here ! I know I will be!

You can also get a $10 voucher if you sign up the website, Ka Ching!

I am curious to know if you still shop in store, or is most of your shopping done online?

 I hear the retailers complaining about lack of sales, but lets be honest, if you want people to shop in store you need to be able to compete with online prices and actually give good service to in store customers.

 I waited 15 minutes at an empty Myer counter, only to be told to go to another counter, who sent me back to the original counter where I again waited 15 minutes to be served. Please, I would prefer to waste my precious time loading items into my online shopping cart and checking out before the guilt kicks in.

Online shopping is more convenient, usually saves money, and also includes the pleasure of receiving a package in the post!